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Add Your Voice Facebook Twitter Linked in YouTube Google Plus RSS Mail Recent Comments a observe on recognition heuristics and shifting from social gathering tips to enterprise outcomes | Posts on Byron Sharp: Behavioural economics is not the biggest story in marketing ADnjus | Byron Sharp Lays Into Advertising’s Obsession With Flimsy Neuroscience on Byron Sharp: Behavioural economics is not the biggest sirui tripod review story in marketing LinkedIn Content: What Are LinkedIn Users Interested In? on This 3D ecommerce tech could solve the catalogue’s small-screen woes Speaking to the Modern Consumer | Tank on Speaking to the modern consumer Mark my words | Tank on Mark my words Upcoming Events
The concept of social gaming has been around for a few years now in fact, it could be said the very first MMOG (massively multiplayer online game) was created in 1974 with the first graphic virtual world Mazewar, but recent innovations such as social networks and the ubiquity of the mobile platform have completely redefined the first word in this acronym.
As I write this, Candy Crush Saga s parent company (King Digital Entertainment, which also makes the game Pet Rescue Saga) has just announced its intention to launch sirui tripod review on the US stock market with an IPO of US$500 million. The demise of Flappy Bird is still fairly fresh in our minds, caused by its creator s aversion to the game s overwhelming popularity. Nineties game Dungeon Keeper has seen a revival sirui tripod review on mobile from video game publisher EA, while a single game of Pokemon is being controlled by more than eight million people through Twitch.
Of course, a large part of their success has to do with the pure addictiveness sirui tripod review of the games, cute graphics and the enticing interface. They are simplistic, and easy to pick up and put down during short periods, which is perfect for mobile users.
But regardless of the exact nature of the entertainment, successful games generally have two compelling factors shareability and boastability’. It is just so very easy to share content. In fact you are encouraged to do so after every level or achievement. What s more, you are shown this option as a way of being able to boast to your friends about how good you are and how far you have come a simple boast on your Facebook sirui tripod review timeline then encourages all your friends to compete against, or play with you.
Ours is a gaming generation. Life can sometimes feel too serious and games allow us to escape our realities for a brief time. But the effects are deeper than pure escapism. When we become engrossed in game or ‘gamified’ experiences we are affected at an emotional and subconscious level. Any brand associated with this experience then becomes a familiar friend, one we associate with pleasure and look to for further experiences.
Perhaps the most obvious example of this is the movie industry, with the largest player being Warner Bros. They have an offering of almost 60 apps on the iPhone alone, double the nearest competitor. But the phenomenon is not limited to entertainment companies. Less obvious industries have also seen the positive impact of creating socially sharable gaming experiences, with brands such as Kia Motors, Coca-Cola and a number of charities all creating successful socially ‘gamified’ campaigns.
The sirui tripod review world has changed drastically over the last 10 years. No longer the domain of the introvert and geek , gaming is now not only socially acceptable, sirui tripod review but socially sirui tripod review encouraged. Creating games that give your audience an immersive experience allows sirui tripod review you to become engrained in their lives on an emotional level. It also provides an opportunity to learn more about them whilst they subtly integrate your brand into their lives. Tapping their competitive nature and encouraging them to share allows more users to reach and engage with you and so the cycle continues.
By recognising the visceral and emotional way that games connect users with brands, marketers can look to develop games as an additional relationship marketing channel. Adding social sharability allows sirui tripod review the players themselves to become part of the marketing mix.
Add Your Voice Facebook Twitter Linked sirui tripod review in YouTube Google Plus RSS Mail Recent Comments a observe on recognition heuristics and shifting from social gathering tips to enterprise outcomes | Posts on Byron Sharp: Behavioural economics is not the biggest story in marketing ADnjus | Byron Sharp Lays Into Advertising’s Obsession With Flimsy Neuroscience on Byron Sharp: Behavioural economics is not the biggest story in marketing LinkedIn sirui tripod review Content: What Are LinkedIn Users Interested In? on This 3D ecommerce tech could solve the catalogue’s small-screen woes Speaking to the Modern Consumer | Tank on Speaking to the modern consumer Mark my words | Tank on Mark my words Upcoming sirui tripod review Events