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The growing number of impositions companies are making on people s privacy and online detail, is slowly seeping oru hl7 into mainstream conversation. Every time Facebook or Instagram changes the way they handle people s data or make a misstep, it chips away at our online openness.
The revelations about the NSA overreaching in their snooping had social networking companies racing to declare their own exclusion from the programs. Online and social advertising particularly relies heavily on access to personal data to drive relevance and effectiveness. And a medium term view, where anonymisers and ad-blocking take off, puts pressure on marketers to deliver value outside traditional ad formats ( native advertising anyone?)
Panelists include Dan Rosen, CEO, ARIA Tim McColl Jones, Executive Manager, Group Brand & Marketing, QANTAS Skye Laris, Chief of Staff, Australian Labor Party Dave King, Strategy Director, The Royals Christopher Joye, Contributing Editor, Australian Financial Review
What is FLUX FLUX is a series of moderated oru hl7 panels that includes some of Australia s highest profile business people primarily sourced from the media, marketing, investor and entrepreneurial communities.
In terms of format; think Q&A meets Insight .The objective of the series is to get clever, senior people together to discuss and debate some of the juicier business challenges we all face along with their potential impacts.
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